Business 2 Community: How Marketing Strategies Change Based on Industry

News Jun 06, 2020

Effective marketing strategies rely on a number of factors including the  needs, desires, and preferences of the target market, strategies  employed by the competition, distribution strategy, and any of a number  of factors, including legal requirements. But, did you ever think about  how marketing strategies change based on the industry? Of course,  industry is a shorthand for the other factors that impact your choice of  marketing strategies, but industry goes beyond that. For instance,  marketing strategies in a creative market differ widely from those in a  financial marketplace. Obviously, you need a different marketing  strategy in these widely different markets. That assumes; however, you  accurately diagnose the different types of consumers in each market.

Read the full article.

Media Scope Group

Media Scope Group is the leading behavior change and data-driven communications firm. We work across the global commercial, political, social and defense sectors.