Effective marketing strategies rely on a number of factors including the needs, desires, and preferences of the target market, strategies employed by the competition, distribution strategy, and any of a number of factors, including legal requirements. But, did you ever think about how marketing strategies change based on the industry? Of course, industry is a shorthand for the other factors that impact your choice of marketing strategies, but industry goes beyond that. For instance, marketing strategies in a creative market differ widely from those in a financial marketplace. Obviously, you need a different marketing strategy in these widely different markets. That assumes; however, you accurately diagnose the different types of consumers in each market.