In 2020, Media Scope Group was contracted to carry out a research project to support the political campaign of one of the Irish political parties.
By introducing innovative research and intervention techniques and using the target audience analysis combined with predictive analytics, Media Scope Group developed communication strategy and Audience Insight-based Mass Messaging (AIMM) tactics to support the political campaign of the party.
Our work contributed to a radical increase in popularity and support for the political party, obtaining a very good election result and winning new seats in the Oireachtas.