France: 2020 municipal elections

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In 2020, Media Scope Group was contracted to support campaigns of the French left-wing opposition through advanced data analytics, behavioral communication, including behavioral microtargeting with psychographic messaging.

Media Scope Group conducted precise research to identify current and past supporters of all political parties. We created advanced psychographic and behavioral profiles. Media Scope Group delivered a hyper-targeted campaign to increase support for left-wing opposition parties and reduce the support for La Republique En Marche.

We combined target audience analysis and predictive analytics to forecast voters’ behavior to influence them through a behavior change campaign.

Left-wing political parties’ candidates won a huge victory in the municipal elections, while the party of the current president of France suffered a severe defeat.

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