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France: 2020 municipal elections

In 2020, Media Scope Group was contracted to support campaigns of the French left-wing opposition through advanced data analytics, behavioral communication, including behavioral microtargeting with psychographic messaging.

Media Scope Group conducted a precise research to identify current and past supporters of all political parties. We created advanced psychographic and behavioral profiles. Media Scope Group delivered a hyper-targeted campaign to increase support for left-wing opposition parties and reduce the support for La Republique En Marche.

We combined target audience analysis and predictive analytics to forecast voters’ behavior to influence them through a behavior change campaign.

Left-wing political parties’ candidates won a huge victory in the municipal elections, while the party of the current president of France suffered a severe defeat.

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