In 2019, Media Scope Group was contracted to support digital campaigns of the Catalan pro-independence political parties (mainly Together for Catalonia) and activists through behavioral communication and mass messaging.
Media Scope Group researched current and past supporters, opposition and media to develop a communication strategy and deliver a highly targeted campaign to increase the support for the pro-independence parties to help them introduce more MEPs to the European Parliament. We combined target audience analysis, Audience Insight-based Mass Messaging (AIMM) and predictive analytics to forecast voters’ behavior to influence them through communication campaign.
The Catalan pro-independence parties won 5 mandates in the elections to the European Parliament.
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