Capability Transfer

Correct deployment of our proven methodologies by trained practitioners ensures four critical outcomes:

  • The precise identification of optimal Target Audiences
  • A measurement of the degree of difficulty or influenceability of an audience
  • Determines how best to influence an audience
  • Produces the communications or triggers that will effectively and measurably change an audience’s behavior

Consequently, MSG's methodologies for Strategic Communication are essential tools for any modern-day communication or influence effort.

Instruction in the full MSG Methodologies traditionally has been conducted in 60 Sessions, most lasting 2.5 to 3 hours. Lectures combined with illustrative case studies and participatory workshops of increasing complexity, all of which are necessary components to enable students to internalize the taught material. The course content can be delivered in a variety of ways:

Intensive Six-Week Course

The aim of the intensive course is to provide the theoretical foundations, the practical tools, hands-on experience and confidence needed for students to successfully implement the MSG Methodologies. The 180 hours of course material are arranged as two morning and afternoon sessions each day for the duration of six weeks.

Two Semester Standard Course

The Standard Course is taught in 4-6 teaching hours per week spread over 30 weeks. An initial Foundation Course, comprised of the initial three weeks of the Intensive Course, is followed by a second, Practical Course which is one semester in duration and allows students to complete case studies in between taught sessions and present and discuss their findings.

One Week TAA for Decision Makers Course

The first week of teaching can be modified and taught separately to decision makers who need to become conversant in the MSG Methodologies. This course can be adapted to a course that demonstrates the utility and diverse application of the MSG Methodologies so that policy makers can understand how TAA and the MSG Methodologies can improve the communication of their organization.

Two-Week Primer Course for Practitioners

The initial five weeks of teaching can be compressed into two weeks of teaching aimed to improve the methods of current strategic communication practitioners. A familiarity with the nuts and bolts of the MSG Methodologies is highly instructive for those seeking to improve their communication practices. Whilst not attaining the depth provided in the Intensive Course, this Practitioner Course aims to illustrate where the MSG Methodologies can tie in to current practice.

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