Athena

Privacy-friendly data-enabled growth

Powerful, privacy-friendly digital mind that empowers marketers to drive data-enabled growth powered by distributed AI.

What We Do

Athena

Powerful digital mind that empowers marketers to drive data-enabled growth.

Private ID

Privacy-friendly global consumer profile based on internal and external datapoints.

Behavioral Origin

A deep understanding of the human mindset powered by connected datapoints.

Neuron by Inspire

Advanced analytics powered by the distributed AI system.


Athena R&D by MSG Research


A Media Scope Group R&D program where we use innovation methodologies combined advanced technologies to help marketers in solving the biggest issues, finding the best approach to data-driven marketing and building highly effective strategies.

Trust, Privacy, Transparency

We help companies build trust with consumers and enable data analytics that respects privacy and transparency of consumer’s data.

Advanced Analytics

We build advanced profiles of individual consumers to help our clients better understand audiences, forecast their behavior and identify new prospects. Everything with privacy in mind.

AdTech of the Future

We know that data analytics for data-driven advertising needs to respect the privacy. With Athena, brands are able to act at speed and scale to make strategic, informed decisions across multiple platforms while preserving the privacy of every individual.

Why Athena and Media Scope Group?


Experienced Team

Data Scientists

Product Developers

Technologists

Marketing Experts

AdTech Creators

We Work Globally

We work across the globe with clients and agencies from every industry.

We partner with startups and companies of all sizes.

Holistic Approach

Our global team of researchers, data scientists, psychologists, designers, technologists and digital marketing experts provide a holistic approach and support at every stage.

Get In Touch


To learn more about how Athena and Media Scope Group can help you create and implement data innovation, please contact us by filling the form. We will contact you shortly.