MSG Commercial

Combined data analytics, behavioral psychology and cutting edge individually addressable advertising technology to run end-to-end campaigns.

We Bring Companies and Customers Closer Together

We help you build better relationships with your customers by understanding why they behave the way they do and predicting how they will behave in the future. Our expertise in data analytics, psychology and behavioral influence creates unique insights and communication strategies that deliver measurable and lasting change.

What We Do

We Predict the Future

In today’s crowded market, knowing who you are and what you want to sell is only half the battle. Cutting through the noise and connecting with customers is crucial for every brand, big or small, established or new.

Media Scope Group uses behavioral sciences combined with predictive analytics to create psychological and data-driven insight to help you put your customers first. By understanding what they want and how they think, you can create products and services that anticipate their needs today and tomorrow, and make sure that they’ll hear, see and engage with your brand when you want them too.

Behavior Change: Take Control of Your Relationships

Drive measurable and lasting behavior change by creating efficient, cost effective and truly personal engagement strategies without wasting money on adverts people might not see, offers they won’t use, or marketing campaigns that turn them off when you want to turn them on.

Predictive data analytics searches big data sets to find your target audience. Psychographic profiling tells you everything you need to know about the customers you already have and the ones you want. Our behavioral communication services, including behavioral microtargeting, puts you and your marketing campaign in front of the right person at the right time.

By combining these three powerful tools Media Scope Group helps you convert new customers, build long-term relationships and turn loyalty into passion.

We Turn Big Data into Smart Data

Big data is only useful if you can spot the patterns deep within it that reveal the true make up of your customers. We combine predictive data analytics with pioneering research in psychographic profiling to create unparalleled insight into your customers’ personalities and behavior.

Are your customers more interested in new products or old favorites? Do they respond better to a hard of soft sell? By knowing how your customers think and behave you can tailor your products and marketing to appeal directly to them through behavioral communication, creating better connections while saving you time and money.

We Go Beyond Psychographics

Predictive data analytics show you where your current and future customers are, and advanced psychographic profiling reveals the core personality traits that drive their behavior. By combining these we create unique insights that become actionable through behavioral communication at the individual level – the ability to deliver messages and marketing campaigns designed to appeal specifically to individual customers. The result is more meaningful engagement, increased return on investment, and long, happy relationships.

Market Research

We review your existing customer knowledge base and conduct custom research projects tailored to your specific needs. Through quantitative, qualitative research techniques, behavioral sciences and our proven methodologies, we can better profile and understand your audiences.

Smart Data Integration & Modelling

All data sources are combined to provide a rich, holistic view of individual’s personality and behavior. The data assets are used to find and persuade your audiences quickly and effectively. This is the starting point for customer acquisition, engagement, persuasion and brand recognition.

Psychographic Analysis & Audience Insight

We profile and segment audiences into population segments grouped by behavioral similarities using predictive analytics powered by artificial intelligence, behavioral science and proven methodologies to create informed forecasts of future behavior. We segment audiences to create targetable groups of similar individuals.

This service lets you deliver highly targeted content and experiences to persuadable customers and prospects.

Highly Targeted Advertising

We leverage many platforms to deliver messaging and to reach your customers wherever they are. We are able to create and place digital and TV ads to bring you closer to the audiences. The visuals and language are crafted to engage audiences emotionally and impactfully.

MSG Commercial Advantage

We measurably improve your brand’s marketing effectiveness by influencing consumer behavior through a unique approach that blends predictive analytics, behavioral sciences, and data-driven ad tech.

Actionable Insights

We have our proven scientific methodologies. By combining these methodologies with your own customer data as well as a proprietary research instrument, we build custom target audiences, which enable us to engage, persuade, and motivate individuals to act.

Multidisciplinary Expertise

Our people have over 27 years’ experience in research and behavioral change communications. Our global team of researchers, data scientists, psychologists, creators and digital marketing experts provide a holistic approach to exceeding your marketing goals.

Understanding Behavior

We use peer reviewed and proprietary models of behavior, such as the OCEAN scale of personality, to understand the nuances of customers and their decision-making. This insight allows us to create individually tailored messaging that engages individuals based on their unique psychological profiles.

What We Can Do for You

Our data-driven insights give you the tools needed to cut through a crowded advertising landscape and speak directly to individual customers. We produce advertising that effectively influences behavior change.

Visuals, copy, and positioning are optimized to work specifically with each unique behavioral profile. Our digital and TV teams then execute highly targeted campaigns that connect with consumers exactly where they are – in front of the television and online.

Efficiency and Transparency

We do not hide our margins in CPM rates; our data-driven insights enable you to focus investment on your best customers. We supply you with real-time reporting dashboards allowing you to see the true ROI of your campaigns.

Let’s talk