In 2019, Media Scope Group was contracted to support digital campaigns of the Catalan pro-independence political parties, including among others Together for Catalonia and activists through behavioral communication and mass messaging.

Media Scope Group researched current and past supporters, opposition, and media to develop a communication strategy and deliver a highly targeted campaign to increase the support for the pro-independence parties to help them introduce more MEPs to the European Parliament. We combined target audience analysis, Audience Insight-based Mass Messaging (AIMM) and predictive analytics to forecast voters’ behavior to influence them through communication campaign.

The Catalan pro-independence parties won 5 mandates in the elections to the European Parliament.

Find out how Media Scope Group can help your political campaign. Contact us today.