France: 2020 municipal elections

Case Studies Jul 01, 2020

In 2020, Media Scope Group was contracted to support campaigns of the French left-wing opposition through advanced data analytics, behavioral communication, including behavioral microtargeting with psychographic messaging.

Media Scope Group conducted a precise research to identify current and past supporters of all political parties. We created advanced psychographic and behavioral profiles. Media Scope Group delivered a hyper-targeted campaign to increase support for left-wing opposition parties and reduce the support for La Republique En Marche.

We combined target audience analysis and predictive analytics to forecast voters behavior to influence them through a behavior change campaign.

Left-wing political parties candidates won a huge victory in the municipal elections, while the party of the current president of France suffered a severe defeat.


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Media Scope Group

Media Scope Group is the leading behavior change and data-driven communications firm. We work across the global commercial, political, social and defense sectors.