France: 2020 municipal elections

Case Studies • Jul 01, 2020

In 2020, Media Scope Group was contracted to support campaigns of the French left-wing opposition through advanced data analytics, behavioral communication, including behavioral microtargeting with psychographic messaging.

Media Scope Group conducted a precise research to identify current and past supporters of all political parties. We created advanced psychographic and behavioral profiles. Media Scope Group delivered a hyper-targeted campaign to increase support for left-wing opposition parties and reduce the support for La Republique En Marche.

We combined target audience analysis and predictive analytics to forecast voters behavior to influence them through a behavior change campaign.

Left-wing political parties candidates won a huge victory in the municipal elections, while the party of the current president of France suffered a severe defeat.

Let's talk

Find out how we can help you run highly effective campaigns.
Contact us via e-mail, contact form, Telegram or Facebook Messenger.

Press inquiries: press@mediascope.group

Media Scope Group

Media Scope Group is the leading behavior change and data-driven communications firm. We work across the global commercial, political, social and defense sectors.