2020 Irish general election

Case Studies Mar 15, 2020

In 2020, Media Scope Group was contracted to carry out a research project to support the political campaign of one of the Irish political parties.

By introducing innovative research and intervention techniques and using the target audience analysis combined with predictive analytics, Media Scope Group developed communication strategy and Audience Insight-based Mass Messaging (AIMM) tactics to support the political campaign of the party.

Our work contributed to a radical increase in popularity and support for the political party, obtaining a very good election result and winning new seats in the Oireachtas.

Learn how Media Scope Group can help your political campaign.

Media Scope Group

Media Scope Group is a fast growing behavioral communications and consulting firm that delivers innovative and effective tools and services for commercial, political and social campaigns.