Ireland: 2020 Irish general election
In 2020, Media Scope Group was contracted to carry out a research project to support the political campaign of one of the Irish political parties. By introducing innovative research and intervention techniques and using the target audience analysis combined with predictive analytics, Media Scope Group developed communication strategy and Audience Insight-based Mass Messaging (AIMM) tactics to support the political campaign… Read More »Ireland: 2020 Irish general election