In 2020, Media Scope Group was contracted to carry out a research project to support the political campaign of one of the Irish political parties. By introducing innovative research and intervention techniques and using the target audience analysis combined with predictive analytics, Media Scope Group developed communication strategy and Audience Insight-based Mass Messaging (AIMM) tactics to support the political campaign… Read More »Ireland: 2020 Irish general election

Media Scope Group conducted a campaign for LGBTQ rights in China preceded by advanced research. The main goal of the campaign was to increase the level of acceptance for LGBTQ people through the appearance of content related to the LGBTQ community in public discourse. Advanced Research China has been conducting repressive action against the LGBTQ community for many years. In… Read More »China: Gaining acceptance for LGBTQ

In 2020, Media Scope Group was contracted to support campaigns of the French left-wing opposition through advanced data analytics, behavioral communication, including behavioral microtargeting with psychographic messaging. Media Scope Group conducted precise research to identify current and past supporters of all political parties. We created advanced psychographic and behavioral profiles. Media Scope Group delivered a hyper-targeted campaign to increase support… Read More »France: 2020 municipal elections