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Ireland: 2020 Irish general election

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In 2020, Media Scope Group was contracted to carry out a research project to support the political campaign of one of the Irish political parties. By introducing innovative research and intervention techniques and using the target audience analysis combined with predictive analytics, Media Scope Group developed communication strategy and Audience Insight-based Mass Messaging (AIMM) tactics to support the political campaign… Read More »Ireland: 2020 Irish general election

China: Gaining acceptance for LGBTQ

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Media Scope Group conducted a campaign for LGBTQ rights in China preceded by advanced research. The main goal of the campaign was to increase the level of acceptance for LGBTQ people through the appearance of content related to the LGBTQ community in public discourse. Advanced Research China has been conducting repressive action against the LGBTQ community for many years. In… Read More »China: Gaining acceptance for LGBTQ

France: 2020 municipal elections

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In 2020, Media Scope Group was contracted to support campaigns of the French left-wing opposition through advanced data analytics, behavioral communication, including behavioral microtargeting with psychographic messaging. Media Scope Group conducted precise research to identify current and past supporters of all political parties. We created advanced psychographic and behavioral profiles. Media Scope Group delivered a hyper-targeted campaign to increase support… Read More »France: 2020 municipal elections

Catalonia: Elections to the European Parliament

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In 2019, Media Scope Group was contracted to support digital campaigns of the Catalan pro-independence political parties (mainly Together for Catalonia) and activists through behavioral communication and mass messaging. Media Scope Group researched current and past supporters, opposition and media to develop a communication strategy and deliver a highly targeted campaign to increase the support for the pro-independence parties to… Read More »Catalonia: Elections to the European Parliament

Colombia: Reputation management and PR campaign

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During an election period dominated by allegations of corruption, all candidates sought to portray themselves as honest and trustworthy. That is why Media Scope Group has been contracted to run a reputation and PR management campaign in Colombia. Research conducted by Media Scope Group revealed that such was the extent of mistrust among voters that any efforts by candidates to… Read More »Colombia: Reputation management and PR campaign

Understanding the readers for content optimization

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The Polish-language web portal, which publishes information related to daily events, the environment, business, finance, macroeconomics, politics as well as opinions and comments, decided to use the services of Media Scope Group to better understand readers and reach new groups. What we have done Media Scope Group analyzed content recipients and audience groups to understand readers and potential content recipients.… Read More »Understanding the readers for content optimization