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Case studies

We are happy to share some examples of our work. You can easily explore case studies that highlight success stories and our work for clients from commercial, political, social and government sectors.

Asia: Technology, youth and democratic governance

Truck on road near building and two motorcycles

Media Scope Group was contracted to assess how technology could best be used to provide a forum for youth to engage with discussions on democratic governance in one of Asian countries. Media Scope Group evaluated the role that the internet and cellular phone technologies play in the radicalization process in Peshawar, and the aim of the project was to give… Read More »Asia: Technology, youth and democratic governance

USA: Biotechnology company – data driven marketing and new revenue streams

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The Problem An innovative biotechnology and bioinformatics company created a powerful bioinformatics platform, telemedicine services and successfully tested its own gene therapy. The company wanted to increase its market share, attract new clients and build a professional network. The budget of the company was limited due to the focus on research and development of the company’s products and services. This… Read More »USA: Biotechnology company – data driven marketing and new revenue streams

Latin America: Increasing the public image of one of the largest Asian pharmaceutical companies

Blue medicine pills on heart shape

One of the largest pharmaceutical companies in Asia asked Media Scope Group to help in increasing the public image of the company in Latin America to popularise the company’s COVID-19 vaccine. At the time, the vaccine giant wanted to strengthen the position on the market and take more active role in helping the region to stop the spread of SARS-CoV-2.… Read More »Latin America: Increasing the public image of one of the largest Asian pharmaceutical companies

Chile: Victory in the constitutional referendum

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An activist group entrusted Media Scope Group with the task of supporting the campaign to change the constitution in Chile. Media Scope Group has performed advanced data analyses based on demographic, geographic, psychographic, behavioral, social and historical data. On the basis of the analyses, personality profiles were created, which served the precise segmentation of target groups, including a group of… Read More »Chile: Victory in the constitutional referendum

Online dating company in Asia: Data-driven decision making

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The Problem Despite having successfully used TV advertising, one of the world’s largest online dating companies located in Asian country wanted to better understand the audience. The company’s techniques to measure the TV effectiveness and know more about the audience were not effective and couldn’t attribute and optimize TV spots for engagement. The Solution The company needed a trusted partner… Read More »Online dating company in Asia: Data-driven decision making

US presidential election: Defeating Donald Trump

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Media Scope Group was contracted by activists to provide a powerful behavioral change campaign to help Joe Biden’s presidential campaign to win over Donald J. Trump. Media Scope Group analyzed millions of data points, identified the most persuadable voters, issues they cared about and created precise personality profiles. We then created a highly targeted content and data-driven communication strategy to… Read More »US presidential election: Defeating Donald Trump

Germany: Increasing the value of prestigious cars sold at auction

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Media Scope Group was assigned the challenge of helping specialists in historic automobiles to increase the value of prestigious cars sold at auction. MSG Commercial undertook a comprehensive six-week behavioral research program into the target and secondary audiences. The findings of the research revealed that potential purchasers were unlikely to pay over-the-odds for a ‘mere car’ (however rare or beautiful),… Read More »Germany: Increasing the value of prestigious cars sold at auction

USA: Research on barriers to workforce re-entry

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Media Scope Group was contracted by the group of activists to conduct qualitative and quantitative research on barriers to workforce re-entry in the United States. Working in partnership with a group of researchers in the US, Media Scope Group analysts led in-depth interviews and focus groups with participants across the US. The results of this research will be used by… Read More »USA: Research on barriers to workforce re-entry

UAE: Demand analysis, Bitcoin payment implementation and promotion

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One of the fast-growing companies in the United Arab Emirates asked Media Scope Group for an analysis of the demand for introducing Bitcoin payments. Our work Media Scope Group conducted market research and analysis of the company’s current customers to find out if there is a need to introduce a new payment system. After thoroughly analyzing the collected data, Media… Read More »UAE: Demand analysis, Bitcoin payment implementation and promotion

EMEA: Audience research and advisory materials for customers of one of the hosting companies

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The hosting company operating on the EMEA market decided to team up with Media Scope Group to conduct an audience research and preparation of a collection of advisory materials and guides for customers. Our work: Audience research and advisory materials Media Scope Group conducted research on the company’s clients to thoroughly understand their needs, segment their audience and develop a… Read More »EMEA: Audience research and advisory materials for customers of one of the hosting companies