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2020 Irish general election

Irish Parliament

In 2020, Media Scope Group was contracted to carry out a research project to support the political campaign of one of the Irish political parties.

By introducing innovative research and intervention techniques and using the target audience analysis combined with predictive analytics, Media Scope Group developed communication strategy and Audience Insight-based Mass Messaging (AIMM) tactics to support the political campaign of the party.

Our work contributed to a radical increase in popularity and support for the political party, obtaining a very good election result and winning new seats in the Oireachtas.

Learn how Media Scope Group can help your political campaign.


Media Scope Group is the leading behavior change and data-driven communications firm.